The Invisible Camera

Today is April 1st and that means part two of the Invisible Camera video got released. You can check it out here.

If you don’t know what I’m talking about, check this out first.

Now for a little backstory…..

Late last year I was a guest on the popular photography podcast Tips From The Top Floor. (Turns out Chris Marquardt’s studio is just down the street from me.) Then, last month, I was working on a promo video for his iPhone App called Pocket Chris when he showed me his latest project- a handcrafted pinhole camera.

I was immediately struck with the idea of making a glass version and promoting it with a spoof video on Youtube. At first I couldn’t tell if Chris liked the idea until I got an e-mail the next day saying that he had ordered a prototype. Suddenly the game was afoot.

I wrote a script, the camera arrived and we started production- a few evenings in the studio and one on location in the woods.

Once the video was ready we had to decide on a strategy. The internet has made April 1 very difficult so we opted to release it a little early and let the momentum build for the big reveal. Chris has a pretty loyal following on Twitter so he started the ball rolling there. I think it’s fair to say that we were both surprised with speed that this picked up out of the gate.

It started to get picked up by a few prominent blogs (that we suspect were playing along with the ruse) and then it spread all over the world in many different languages.

You can get the full story on the Blame Canada episode of TFTTF here.

My homepage is here.

The original Youtube video is here.

And part 2 can be found here.